Susie quietly reads through your website with a smile on her face. She likes what she sees and thinks to herself, “Hmm, this might work for me.”

Then before she can reach for her purse, she’s paralyzed. Moments later, she’s gone.

What happened to Susie? Can you prevent this from happening on your website?
Yes, you can. All too often your clients experience risk while visiting your website. And without your knowledge they progress through fours stages of risk.

Unfortunately, you’re powerless to stop it unless you take specific steps to reduce the risk. In this article, you’ll why this happens and what you can do to prevent it. (more…)

Tags: Blog Posts, Risk

I guess it depends on whom you ask.
If you ask me, I’d tell you it means the difference between a client engaging me to interview a client and craft a case study and not doing so.

If I ask you, most likely you’d put it in a context related to your own business. That’s normal. It’s where you live; it’s how you make your living.

Let’s ask the editors of the more popular dictionaries about the term, shall we? (more…)

Tags: Risk

Love Notes
Like you, I never tire of receiving love notes from clients. OK, not really ‘love’ notes, but kind notes thanking me for my services. They tend to make even the gloomiest of days a lot brighter.

And when they’re posted publicly, it’s even sweeter because others in your target audience take note as well. Here’s a brief post that supports the idea that reducing risk can not only open doors to more sales, but more exposure as well. (more…)

Tags: Reducing Risk, Risk, Strategy

You do. I do. She does.
Everyone is business needs lifetime customers. The alternative is what you might have now: a plethora of one-time clients who buy once and disappear forever.

Lifetime customers sound pretty good, eh?
And they should. They provide some outstanding benefits for your business. Not only does your advertising budget get slashed, but there are a whole host of other benefits to boot…and not just for the business owner, but the customer as well. Let’s talk about some of them, shall we? (more…)

Tags: Blog Posts, Strategy

“After all, I’ve never heard of it before. How do I know it’s real?”
What a great question; one worthy of investigation.

So, let’s…investigate.

And you’re right, you shouldn’t just believe what I say is true because I say it. You should test your own experiences against what I say. Then you can make your own decision. (more…)

Tags: Risk

Ocean, Debby Boone, David Soul, Brownsville Station…and the list goes on
Who would’ve predicted the artists behind Smokin’ In the Boy’s Room or Don’t Give Up On Us, Baby -given that they both enjoyed a monstrous amount exposure on most FM radio stations in the 1970s- would  disappear from the music scene as rapidly as they appeared?

Is your business headed for the same fate as these one-hit-wonders? It might be if it’s full of one-time clients. (more…)

Tags: Blog Posts, Risk

There’s a scene in George Lucas’ film, Star Wars: Episode One - The Phantom Menace where two Jedi are in a submersible vehicle trying to outrun a sea monster.

Just when you think their small ship is about to eaten by the sea monster, a much larger creature appears out of nowhere and takes a bite out of the sea monster.

The submersible manages to escape unharmed and one of the Jedi Masters in the sub remarks to his junior partner:

“There’s always a bigger fish.”

You already know about the little fish; a fish called risk. You thought he was a monster. He’s nothing compared to the much larger one swimming in the same water. In this article, you’ll learn about the bigger fish that takes a bite out of your customer’s resolve when they read tour next sales pitch. (more…)

Tags: Blog Posts, Risk