Case Study for elf-design.com

Client: elf-design.com, Erin Ferree, Belmont, California

Customer Highlighted: Radiance Health Solutions, Campbell, CA.

Risk Focuses: Client Involvement, Comprehensive Services Erin Ferree of elf-design.com provides more than just web design: She’s a ‘branding queen.’ Erin takes clients through and intensive discovery process that ultimately results in a comprehensive branding identity. In an environment where many designers are pigeonholed as ‘logo artists and website coders,’ this case study demonstrates the client’s level of involvement in the overall process and the depth of Erin’s marketing and branding knowledge.

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How a new business lacking any track record soared to success with a comprehensive brand identity from elf design

Radiance Health Solutions discovers their underlying identity and creates a lasting impression of success and comfort for their customers

I wasn’t all that motivated to work with Erin.

Shannon Law, owner of Radiance Health Solutions, a detox spa located in Campbell, California had experience working with another designer. Her experience was similar to hundreds of others - it was mixed. “I’d worked another designer and had a so-so experience. So when a friend and colleague referred me to Erin, I wasn’t all that motivated to repeat the same experience.”

More than design
But Shannon found that Erin wasn’t just a designer. “She’s the total branding queen.” Working with Erin began with a very comprehensive introduction: A ten page survey.

“This tool was so comprehensive. It asked everything you can possibly imagine about my customers. She asked about their demographics, psychographics, television viewing habits, income levels, geographic issues, etc. After completing this questionnaire, I knew my customers in greater detail than I had previously.”

Customers make decisions based on branding
“I find that a lot of my customers base their decision to visit us based on our website. Knowing this makes the branding, colors, tone, and feel of the site incredibly important. Erin not only created a website that addresses these issues, but she linked every component of our marketing presence with the same vocabulary.”

At every point of contact with Radiance Health Solutions, whether it’s the website, an appointment card, a brochure, a thank you note, a letter on business stationery, even the décor of the spa itself, customers are in touch with the core branding identity.

The result, says Shannon, is customers feel at home. “They know what to expect. They feel each phase of the process -from the waiting area décor to the appointment card for their next visit- greets them with the same comforting, visual message.”

“Even when I worked with Erin to create the Detox Diva sub-brand, the process was the same. ‘Detox Diva’ has her own look and feel while still remaining linked with the overall design of the parent brand of Radiance Health Solutions.”

An experience at a higher level
“When I think about working with Erin a lot of ideas come to mind; having fun, exploring opportunities, visioning, dreaming - she took me through a process that educated me about my customers and simultaneously created an identity for my company.”

“It’s a higher-level experience. It goes beyond design and marketing. It’s like seeing the ’swoosh’ and immediately understanding that Nike® is the brand. That’s the power of what Erin does. She works with you to create a lasting impression of success for your company.”

Shannon states that she has an official ‘board of business advisors’ who provide input on issues like long-term planning, business growth, marketing, and product development. “Erin is definitely on my board of advisors. I wouldn’t think of making any branding decision without first talking it over with her.”

Higher level results
Because of what Erin has helped us achieve in our branding, we’re able to charge a premium fee for the services we offer our clients. The branding element allows us to project an image that is not only professional, but a cut above that of our competitors. It allows us to be more financially successful as well as more visible in the marketplace.”

Spreading the word
“I’d recommend Erin in a heart-beat. Her approach is so comprehensive that you simply can’t go wrong. Erin’s ability to get inside the head of her client’s business is what allows her to create such a comprehensive result.”

“I’m so happy with the results of our professional relationship that I look forward to working with Erin on additional projects. She’s taught me a great deal about branding. I’m looking at my friends’ business cards and websites and saying to them. ‘you need to talk to Erin!”

“I’m a very satisfied client and would recommend Erin and elf design to any business looking at establishing or making over their branding identity. Erin asks the right questions and that saves you time and money.”

“She’s really amazing a hitting your vision and getting inside your brain. She know what you’re thinking and where you want to go. In design and branding, that’s rare. If you’re not using Erin, you should be.”

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For more information about Erin Ferree and elf design, please visit http://www.elf-design.com