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	<title>Never Ask for Referrals...Ever</title>
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	<link>http://procasestudies.com</link>
	<description>And Watch Them Flood Into Your Business</description>
	<pubDate>Thu, 28 Aug 2008 20:47:24 +0000</pubDate>
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		<managingEditor>BarryMorris@ProCaseStudies.com ()</managingEditor>
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		<itunes:summary>And Watch Them Flood Into Your Business</itunes:summary>
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		<itunes:category text="Society &amp; Culture"/>
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			<itunes:email>BarryMorris@ProCaseStudies.com</itunes:email>
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			<title>Never Ask for Referrals...Ever</title>
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		<title>The Return of PCS Blogging</title>
		<link>http://procasestudies.com/the-return-of-pcs-blogging/</link>
		<comments>http://procasestudies.com/the-return-of-pcs-blogging/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 20:47:24 +0000</pubDate>
		<dc:creator>BarryMorris</dc:creator>
		
		<category><![CDATA[Blog Posts]]></category>

		<guid isPermaLink="false">http://procasestudies.com/?p=178</guid>
		<description><![CDATA[I guess you could say I&#8217;ve been on hiatus&#8230;or on sabbatical.  Actually, I&#8217;ve been frustrated by Wordpress and it&#8217;s ability to

lock me out of my own blog and 

change the date to display post originating sometime back in 1970!


  
I&#8217;ve also been selling more copies of the book recently and I&#8217;ve felt a bit [...]]]></description>
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		<title>The Risk Cycle: How Unresolved Risk Affects Your Customers</title>
		<link>http://procasestudies.com/the-risk-cycle-how-unresolved-risk-effects-your-customers/</link>
		<comments>http://procasestudies.com/the-risk-cycle-how-unresolved-risk-effects-your-customers/#comments</comments>
		<pubDate>Wed, 26 Sep 2007 21:39:00 +0000</pubDate>
		<dc:creator>BarryMorris</dc:creator>
		
		<category><![CDATA[Blog Posts]]></category>

		<category><![CDATA[Risk]]></category>

		<guid isPermaLink="false">http://procasestudies.com/2007/09/26/the-risk-cycle-how-unresolved-risk-effects-your-customers/</guid>
		<description><![CDATA[
Susie quietly reads through your website with a smile on her face.  She likes what she sees and thinks to herself, &#8220;Hmm, this might work for me.&#8221;
Then before she can reach for her purse, she&#8217;s paralyzed. Moments later, she&#8217;s gone.
What happened to Susie? Can you prevent this from happening on your website?
Yes, you can. [...]]]></description>
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		<title>What Does &#8216;Risk&#8217; Mean For Your Business?</title>
		<link>http://procasestudies.com/what-does-risk-mean-for-your-business/</link>
		<comments>http://procasestudies.com/what-does-risk-mean-for-your-business/#comments</comments>
		<pubDate>Sat, 22 Sep 2007 17:36:39 +0000</pubDate>
		<dc:creator>BarryMorris</dc:creator>
		
		<category><![CDATA[Blog Posts]]></category>

		<category><![CDATA[Risk]]></category>

		<guid isPermaLink="false">http://procasestudies.com/2007/09/22/what-does-risk-mean-for-your-business/</guid>
		<description><![CDATA[
I guess it depends on whom you ask.
If you ask me, I&#8217;d tell you it means the difference between  a client engaging me to interview a client and craft a case study and not doing so.
If I ask you, most likely you&#8217;d put it in a context related to your own business. That&#8217;s normal. [...]]]></description>
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		<title>Risk Reduction: A Mini Case Study</title>
		<link>http://procasestudies.com/risk-reduction-a-mini-case-study/</link>
		<comments>http://procasestudies.com/risk-reduction-a-mini-case-study/#comments</comments>
		<pubDate>Tue, 18 Sep 2007 17:59:11 +0000</pubDate>
		<dc:creator>BarryMorris</dc:creator>
		
		<category><![CDATA[Blog Posts]]></category>

		<category><![CDATA[Reducing Risk]]></category>

		<category><![CDATA[Risk]]></category>

		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://procasestudies.com/2007/09/18/risk-reduction-a-mini-case-study/</guid>
		<description><![CDATA[Love Notes 
Like you, I never tire of receiving love notes from clients.  OK, not really &#8216;love&#8217; notes, but kind notes thanking me for my services. They tend to make even the gloomiest of days a lot brighter.
And when they&#8217;re posted publicly, it&#8217;s even sweeter because others in your target audience take note as [...]]]></description>
		<wfw:commentRss>http://procasestudies.com/risk-reduction-a-mini-case-study/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Lifetime Customers: Who Needs Them?</title>
		<link>http://procasestudies.com/lifetime-customers-who-needs-them/</link>
		<comments>http://procasestudies.com/lifetime-customers-who-needs-them/#comments</comments>
		<pubDate>Tue, 18 Sep 2007 02:24:02 +0000</pubDate>
		<dc:creator>BarryMorris</dc:creator>
		
		<category><![CDATA[Blog Posts]]></category>

		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://procasestudies.com/2007/09/17/lifetime-customers-who-needs-em/</guid>
		<description><![CDATA[You do. I do. She does.
Everyone is business needs lifetime customers. The alternative is what you might have now: a plethora of one-time clients who buy once and disappear forever.
Lifetime customers sound pretty good, eh? 
And they should.  They provide some outstanding benefits for your business.  Not only does your advertising budget get [...]]]></description>
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		<title>How Do I Know This &#8216;Residual Risk&#8217; Stuff Is Real?</title>
		<link>http://procasestudies.com/how-do-i-know-this-residual-risk-stuff-is-real/</link>
		<comments>http://procasestudies.com/how-do-i-know-this-residual-risk-stuff-is-real/#comments</comments>
		<pubDate>Tue, 18 Sep 2007 01:26:05 +0000</pubDate>
		<dc:creator>BarryMorris</dc:creator>
		
		<category><![CDATA[Blog Posts]]></category>

		<category><![CDATA[Risk]]></category>

		<guid isPermaLink="false">http://procasestudies.com/2007/09/17/how-do-i-know-this-residual-risk-stuff-is-real/</guid>
		<description><![CDATA[&#8220;After all, I&#8217;ve never heard of it before. How do I know it&#8217;s real?&#8221;
What a great question; one worthy of investigation.
So, let&#8217;s&#8230;investigate. 
And you&#8217;re right, you shouldn&#8217;t just believe what I say is true because I say it.  You should test your own experiences against what I say.  Then you can make your [...]]]></description>
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		<item>
		<title>Why You Can&#8217;t Build A Business With One-Time Clients</title>
		<link>http://procasestudies.com/why-you-cant-build-a-business-with-one-time-clients/</link>
		<comments>http://procasestudies.com/why-you-cant-build-a-business-with-one-time-clients/#comments</comments>
		<pubDate>Sun, 16 Sep 2007 20:01:48 +0000</pubDate>
		<dc:creator>BarryMorris</dc:creator>
		
		<category><![CDATA[Blog Posts]]></category>

		<category><![CDATA[Risk]]></category>

		<guid isPermaLink="false">http://procasestudies.com/2007/09/16/why-you-cant-build-a-business-with-one-time-clients/</guid>
		<description><![CDATA[Ocean, Debby Boone, David Soul, Brownsville Station&#8230;and the list goes on
Who would&#8217;ve predicted the artists behind Smokin&#8217; In the Boy&#8217;s Room or Don&#8217;t Give Up On Us, Baby -given that they both  enjoyed a monstrous amount exposure on most FM radio stations in the 1970s- would  disappear from the music scene as rapidly as [...]]]></description>
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		<title>Residual Risk: The Bigger Fish That&#8217;s Scaring Your Clients Away</title>
		<link>http://procasestudies.com/perpetual-risk-the-bigger-fish-thats-scaring-your-clients-away/</link>
		<comments>http://procasestudies.com/perpetual-risk-the-bigger-fish-thats-scaring-your-clients-away/#comments</comments>
		<pubDate>Fri, 14 Sep 2007 20:32:02 +0000</pubDate>
		<dc:creator>BarryMorris</dc:creator>
		
		<category><![CDATA[Blog Posts]]></category>

		<category><![CDATA[Risk]]></category>

		<guid isPermaLink="false">http://procasestudies.com/2007/09/14/perpetual-risk-the-bigger-fish-thats-scaring-your-clients-away/</guid>
		<description><![CDATA[There&#8217;s a scene in George Lucas&#8217; film, Star Wars: Episode One - The Phantom Menace where two Jedi are in a submersible vehicle trying to outrun a sea monster.
Just when you think their small ship is about to eaten by the sea monster, a much larger creature appears out of nowhere and takes a bite [...]]]></description>
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