Lifetime Customers: Who Needs Them?
September 17th, 2007 by BarryMorris | Filed under Referral Generation, Risk.
You do. I do. She does.
Everyone is business needs lifetime customers. The alternative is what you might have now: a plethora of one-time clients who buy once and disappear forever.
Lifetime customers sound pretty good, eh?
And they should. They provide some outstanding benefits for your business. Not only does your advertising budget get slashed, but there are a whole host of other benefits to boot…and not just for the business owner, but the customer as well. Let’s talk about some of them, shall we?
A few benefits of cultivating lifetime customers include:
- Decreased marketing budgets
- Consistent revenue streams
- Increased referrals
- Deeper market knowledge
A few benefits of being a lifetime customer:
- Predictable business experiences
- Predictable product expectations
- Predictable customer service
- Happy to refer others
If you can think of additional reasons, please - add them below.
Tags: Blog Posts, Strategy
