Love Notes
Like you, I never tire of receiving love notes from clients. OK, not really ‘love’ notes, but kind notes thanking me for my services. They tend to make even the gloomiest of days a lot brighter.

And when they’re posted publicly, it’s even sweeter because others in your target audience take note as well. Here’s a brief post that supports the idea that reducing risk can not only open doors to more sales, but more exposure as well. (more…)

Tags: Reducing Risk, Risk, Strategy