Love Notes
Like you, I never tire of receiving love notes from clients. OK, not really ‘love’ notes, but kind notes thanking me for my services. They tend to make even the gloomiest of days a lot brighter.

And when they’re posted publicly, it’s even sweeter because others in your target audience take note as well. Here’s a brief post that supports the idea that reducing risk can not only open doors to more sales, but more exposure as well. (more…)

Tags: Reducing Risk, Risk, Strategy

You do. I do. She does.
Everyone is business needs lifetime customers. The alternative is what you might have now: a plethora of one-time clients who buy once and disappear forever.

Lifetime customers sound pretty good, eh?
And they should. They provide some outstanding benefits for your business. Not only does your advertising budget get slashed, but there are a whole host of other benefits to boot…and not just for the business owner, but the customer as well. Let’s talk about some of them, shall we? (more…)

Tags: Blog Posts, Strategy